{
  "disclosure": "All cases and numerical comparisons are fictional models, NOT client results or predictions.",
  "scenarios": [
    {
      "id": "shopify",
      "number": "01",
      "service": "Shopify Store Development",
      "offer": "Build a smoother Shopify shopping experience",
      "baseline": 26,
      "scenario": 35,
      "unit": "%",
      "metric": "Cart-to-purchase rate",
      "basis": "Fictional model: out of 1,000 cart starters, 260 purchases at 26% versus 350 at 35%. This is not a client result.",
      "verification": "Use actual orders and cart-start events in a stable analytics setup; compare eligible audiences and time periods.",
      "deliverables": [
        "Shopify storefront scope and theme plan",
        "Product, collection and cart UX demonstration",
        "Mobile QA and integration checklist"
      ]
    },
    {
      "id": "wordpress",
      "number": "02",
      "service": "WordPress & WooCommerce",
      "offer": "Make store and content updates easier to maintain",
      "baseline": 90,
      "scenario": 35,
      "unit": "min",
      "metric": "Minutes per comparable content update",
      "basis": "Synthetic time-study scenario: an edit taking 90 minutes is modeled at 35 minutes with reusable templates and a cleaner editing workflow.",
      "verification": "Time equivalent publishing tasks before and after deployment, including QA and approval.",
      "deliverables": [
        "WordPress/WooCommerce configuration checklist",
        "Reusable page and product templates",
        "Publishing workflow and maintenance guide"
      ]
    },
    {
      "id": "custom",
      "number": "03",
      "service": "Custom Web Development",
      "offer": "Build a focused website with a clear inquiry journey",
      "baseline": 2.1,
      "scenario": 3.0,
      "unit": "%",
      "metric": "Visitor-to-inquiry rate",
      "basis": "Illustration: 10,000 sessions produce 210 inquiries at 2.1% or 300 at 3.0%. Both counts are fabricated.",
      "verification": "Define the same eligible traffic and valid inquiry events; use comparable measurement windows.",
      "deliverables": [
        "Responsive HTML/CSS/JS prototype",
        "Form and API integration specification",
        "Accessibility and performance review"
      ]
    },
    {
      "id": "tracking",
      "number": "04",
      "service": "Browser & Server-Side Tracking",
      "offer": "Understand how events are captured and deduplicated",
      "baseline": 62,
      "scenario": 94,
      "unit": "%",
      "metric": "Valid purchase-event coverage",
      "basis": "Hypothetical audit: 62 of 100 test orders have verified measurement events versus 94 of 100 after a proposed fix. No client audit was performed.",
      "verification": "Compare first-party orders against consent-eligible browser/server event logs; check matching IDs, duplicates and platform diagnostics.",
      "deliverables": [
        "Meta Pixel + CAPI event map",
        "GA4/GTM implementation plan",
        "Consent and event-ID deduplication tests"
      ]
    },
    {
      "id": "marketing",
      "number": "05",
      "service": "E-commerce Digital Marketing",
      "offer": "Connect marketing spend with measured outcomes",
      "baseline": 2.5,
      "scenario": 3.4,
      "unit": "x",
      "metric": "Attributed return on ad spend",
      "basis": "Fictional model: $2,000 in ad spend is associated with $5,000 or $6,800 in reported revenue. Attribution is illustrative, not a forecast.",
      "verification": "Compare channel spend with attributed, reconciled revenue; report timeframes, conversion windows and limitations.",
      "deliverables": [
        "Meta/Google campaign measurement plan",
        "Product SEO and landing-page audit",
        "Performance reporting template"
      ]
    },
    {
      "id": "branding",
      "number": "06",
      "service": "Brand Identity & Creative",
      "offer": "Create consistent experiences across channels",
      "baseline": 12,
      "scenario": 19,
      "unit": "assets",
      "metric": "Consistent assets out of 20 reviewed",
      "basis": "Illustrative brand audit: 12 of 20 mocked creative assets follow a sample style guide versus 19 after standardization; not a customer brand engagement.",
      "verification": "Define a style-guide rubric and independently audit a comparable sample of real marketing assets.",
      "deliverables": [
        "Brand messaging and positioning board",
        "Logo/typography/color concept kit",
        "E-commerce creative application examples"
      ]
    },
    {
      "id": "automation",
      "number": "07",
      "service": "Automation & Integrations",
      "offer": "Reduce manual handling with controlled workflows",
      "baseline": 8,
      "scenario": 3,
      "unit": "min",
      "metric": "Minutes of manual handling per request",
      "basis": "Fictional model: 120 requests each week \u00d7 five minutes saved per request equals ten hours of theoretical capacity. No client hours are claimed.",
      "verification": "Time actual requests, include error handling and human review; measure task success and exception rates.",
      "deliverables": [
        "CRM/API automation workflow specification",
        "Error/approval handling design",
        "Before-and-after process measurement plan"
      ]
    }
  ]
}